Category: Sales Engineering

The Uncomfortable Truth About Zero Trust

Tony DeGonia
May 15, 2026

The uncomfortable truth about advanced cybersecurity architectures and frameworks: There is no perfect Zero Trust model. There is no perfect inbound or outbound security control system. There is no perfect AI governance framework. Because security has never been about eliminating all risk. Security is the management of risk under constantly

What makes a cybersecurity sales engineer?

Tony DeGonia
October 30, 2025

A cybersecurity sales engineer is a crucial link between the technical aspects of cybersecurity solutions and the sales process. Here are some key components that make up a successful cybersecurity sales engineer:

The Role of a Corporate Evangelist in Cybersecurity

Tony DeGonia
September 4, 2025

In cybersecurity, trust is everything. Customers don’t just buy products — they buy confidence that the technology will solve real problems, integrate into their environment, and keep their data safe. One of the most powerful ways companies build that confidence is through a role often overlooked: the corporate evangelist.

The Solutions Architect Journey in Cybersecurity: From Junior to Principal Architect

Tony DeGonia
September 4, 2025

In cybersecurity, the title Solutions Architect (SA) carries weight. Customers see SAs as trusted advisors — people who understand not just products, but problems, strategy, and long-term architecture.

But how does a Solutions Architect career actually progress? Just like Sales Engineers, there’s a journey — from early tactical roles to

Sales Engineer vs. Solutions Architect: What’s the Real Difference in Cybersecurity Pre-Sales?

Tony DeGonia
September 4, 2025

When it comes to pre-sales roles in cybersecurity, the titles Sales Engineer (SE) and Solutions Architect (SA) often get blurred. Both sit at the intersection of technology and sales, both support account executives, and both are critical to closing business.

The Sales Engineer Journey in Cybersecurity: From Junior to Principal Architect

Tony DeGonia
September 4, 2025

The Sales Engineer (SE) role is one of the most critical — and misunderstood — positions in cybersecurity. Too often, people assume SEs are just “the demo person.” In reality, a strong Sales Engineer bridges the gap between technical credibility and business impact, driving millions in revenue while shaping customer

Building a home cybersecurity lab

Tony DeGonia
April 28, 2020

Part of our blog series “How to prevent a WordPress site hack in 2019: lessons from a former hacker” Hello all and welcome to the first episode of a new blog series focused on how to prevent WordPress site hacks. In this first post of the series, I will provide